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A meta-description is a snippet of up to 155 characters that describe the content of the page.
Actualy, it is an invitation to your page, so optimizing the meta-description is crucial for on-page SEO because it has a big role in search results.
A good description must contain a call-to-action (CTA), a focus keyword that describe the page content, and if it is possible, show specifications.
By starting a project, the market segment of your website will be studied carefully, will be searched the most relevant keywords and a list of on-page implementation specifications will be provided, required to get the best results.
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